The Swedish Exhibition & Congress Centre (Svenska Mässan), located in central Gothenburg, Sweden, is one of Scandinavia’s largest and most versatile convention facilities, attracting around 2 million visitors annually. Established in 1918, it spans 41,000 square meters (440,000 square feet) and features nine exhibition halls, 60 meeting rooms, a 1,500-seat congress hall, eight restaurants, five bars, and Gothia Towers, Scandinavia’s largest hotel with 1,200 rooms. Certified to ISO 20121 for sustainable event management, the centre hosts approximately 30 exhibitions yearly, including the renowned Göteborg International Book Fair, alongside conferences, banquets, and events for up to 8,000 guests. Its prime location, within walking distance of Gothenburg’s cultural and entertainment hubs like Liseberg and the Avenue, makes it a dynamic destination for business and leisure.